JBN Rebrands as the NAJ Retail Network, Reflecting a New Era of Support for Independent Jewellers
10 Aug 2026
The National Association of Jewellers (NAJ) has announced that the long-established JET Business Network (JBN) has been rebranded as the NAJ Retail Network, providing a clearer identity that better reflects the group's purpose and the retailers it serves.
For more than 20 years, the network has brought together independent jewellery retailers from across the UK, creating a trusted environment where business owners and managers can share experiences, overcome challenges, and learn from one another. Today, the group comprises more than 40 retail jewellers located throughout the country and continues to grow year after year.
The new name aligns the network more closely with the NAJ while highlighting its focus on supporting jewellery retailers through collaboration, professional development, and business improvement.
Members of the NAJ Retail Network have benefited from an average 15% year-on-year growth across the membership, significantly outperforming the wider retail landscape, with the targeted combination of benchmarking, networking, and peer-to-peer support helping contribute to this widespread growth.
The network offers quarterly regional meetings, educational store visits, access to a private WhatsApp community, monthly anonymous sales-benchmarking data, and attendance at the annual Retail Congress, featuring industry-leading keynote speakers.
One of the network's defining strengths is its supportive culture. Through its four regional groups, members build lasting professional relationships and friendships while enjoying access to a community available whenever advice is needed. From operational challenges and staffing questions to merchandising ideas and business strategy, members regularly turn to their peers for guidance, often receiving practical answers the very same day through the group's dedicated WhatsApp network.
Peter Wong, Chair of the NAJ Retail Network and Director of the award-winning Wongs Jewellers, said,
"The Network has been one of the most valuable resources available to independent jewellery retailers for more than two decades. While the name is changing, the purpose remains the same: bringing together like-minded retailers who genuinely want to help one another succeed.
"Running a retail business can be incredibly rewarding, but it can also be lonely. Having a trusted network of peers who understand your challenges, celebrate your successes, and offer honest advice when you need it is invaluable.
"The insights, support, and friendships developed through the network have helped many members achieve significant business growth, including our own business. The rebrand to the NAJ Retail Network better reflects who we are today and makes it immediately clear to retailers across the country that this community exists for them."
The NAJ Retail Network continues to welcome ambitious independent jewellers looking to strengthen their businesses through collaboration and shared learning.
Steve Ennis, Facilitator of the NAJ Retail Network, said,
"Independent retailers face increasing competition and changing consumer expectations, making it more important than ever to have a competitive advantage. The NAJ Retail Network provides exactly that through access to trusted benchmarking, practical business insights, ongoing education, and a community of retailers who are committed to helping one another thrive.
"If you're attending The Jewellery Show, I would encourage you to visit the NAJ stand and discover how the NAJ Retail Network can support your business. Whether you're looking to improve performance, develop new revenue streams, or simply connect with fellow retailers who understand the realities of running a jewellery business, we'd be delighted to tell you more."
Retailers interested in learning more about the NAJ Retail Network can speak to the NAJ team during The Jewellery Show this September.
View NAJ Retail Network
Source: National Association of Jewellers