JET Success: Paulina Foster

02 May 2024

The Jeweller editor, Belinda Morris, sits down with November's Clarity and Success winner, Paulina Foster, from Regina Rowe Jewellers, to discuss her JET journey.

“The decision to take the JET 1 course was prompted by the exciting opening of Regina Rowe Jewellers. While I already have
a decade of experience in jewellery retail, the course offered invaluable insights into gemmology and design techniques. Taking
the course was a strategic move to ensure I bring the most up-to-date knowledge and skills to the new store, guaranteeing a fresh and informed perspective for our customers at Regina Rowe Jewellers. 

"As the store manager, I oversee daily operations, guiding the team and ensuring a seamless customer experience. I also have a key role in selecting new collections and overseeing our social media advertising. 
Regina Rowe Jewellers opened in spring 2024, offering modern and sophisticated collections to a younger demographic. We provide a unique and tailored experience for each of our customers, whatever their needs and budget. 

"I thoroughly enjoyed delving into the world of gemstones during the course. Learning about their unique properties and origins and the art of selecting the perfect stone for a design was truly fascinating. However, I found the segment on watches resonated with me less – the intricate mechanics were challenging to grasp. 

"Exploring the work of designer Alex Monroe was a highlight. His designs, inspired by nature, captivated me. The meticulous craftsmanship and commitment to sustainability align with my own values. In writing about Alex Monroe, 
I shared admiration for a designer whose creativity and ethical practices are truly inspiring. 

"Taking the JET course has significantly enhanced my expertise in gemmology and design. It empowered me to offer more informed advice to customers, to better understand the value of different gemstones and to share more personalised recommendations. This knowledge has elevated the customer experience in the store, fostering trust and satisfaction. 

"I am eager to explore the NAJ’s advanced courses to stay abreast of industry trends and innovative techniques. My hope for the future is to further elevate the store’s reputation, offering customers an unparalleled experience and a diverse range of exquisite jewellery.” 

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Source: National Association of Jewellers