Jewel Ads Completes Its Fifth Online Showcase of 2026, Next Edition February 2027

10 Nov 2026

Jewel Ads, the UK online trade directory and digital marketing platform for the jewellery sector, has completed its fifth online trade showcase of 2026. The October edition ran from 28 October to 6 November and presented more than 70 supplier and service-provider stands across five virtual aisles. It was the last of five nine-day showcases held through the year. The first showcase of 2027 will open in February.

The showcase was free to visit for retail jewellers, designers and trade buyers. Exhibitors spanned fine jewellery, watches, diamonds and gemstones, CAD and imaging technology, insurance and security. Stands included Mayfair Gems, Ti Sento, CME, Lulu and Boo Jewellery, Studex, Swiss Military Watches, Vulcan Jewellery, Diamnet, 247 Cad Control, Assetsure, Trade SafeGuard, Ian Dunford, NAJ Jewellery Education and Training (JET) and NAJ The Valuers’ Conference, which were amongst the edition's featured suppliers.

A year-round route to market, not a one-off event

The online showcases are one part of a year-round marketing service for the UK trade. At its core is an AI-searchable trade directory listing more than 70% of UK jewellery trade suppliers and service providers, giving retailers one place to find and compare suppliers at any time of year.

Each supplier has a directory BrandPage with images, videos, albums, FAQs, buyer information and downloads, plus contact details and direct messaging. Retailers can bookmark suppliers, read their news and view catalogues and offers, on the website or through the Jewel Ads app. BrandPages are also structured to help suppliers be found through external search engines such as Google and Gemini.

For suppliers, Jewel Ads publishes their news and articles and shares them across its trade network, including LinkedIn posts and Jewel Ads newsletters. Options range from a free basic directory listing to paid subscriptions for suppliers who want active promotion throughout the year.

The role of the showcases

The showcases add a regular, focused point in that calendar. Independent retailers can research and compare suppliers from their own premises, without travel or time away from the shop floor. Each stand links to the supplier's directory BrandPage, so buyers can review suppliers and contact them directly. The February edition gives retailers an early-year opportunity to review new and existing suppliers ahead of spring and summer buying.

Daren Daniels, Co-founder of Jewel Ads, said,

“Our aim is to give UK suppliers a cost-effective way to stay in front of stockists all year round – through the directory, supplier news, our newsletters and social channels, and the online showcases. Finishing 2026 with more than 70 stands across five aisles shows how the showcase format has settled into the trade calendar. Retailers tell us they value being able to find and browse suppliers in their own time, and we will build on that in 2027.”

View Jewel Ads

Source: Jewel Ads