Laings Launches New Rolex Showroom in Southampton Store

26 Apr 2024

Laings, the family-owned luxury jewellers, and Rolex have opened a new Rolex showroom within the new Southampton store. 

The 200msq Rolex showroom offers professional expertise in an elegant setting that promotes harmony, discretion, and intimacy with the brand. 

The showroom will also introduce a Rolex-trained watchmaker in the coming months who will be equipped to offer a comprehensive range of services and adjustments on-site in full view of clients. This is a unique concept to the Laings UK estate, further elevating the overall in-store experience and immersion into the world of watchmaking and servicing. 

The move reflects the luxury jeweller's continued commitment to delivering exclusive client experiences across its stores in Cardiff, Edinburgh, Glasgow and Southampton and to providing the very best customer service excellence.

Stuart McDowell, Managing Director of Laings, said,

“This enhancement is significant for Laings. We are very proud to be expanding the Rolex presence in Southampton, upholding the highest standards of quality and service that are integral to both the brand and to our own business. It marks another step forward in Laings’ continued commitment to the skills and intricacies of watchmaking and to offering unparalleled, luxury experiences to our clients.”

ONE BOUTIQUE, A WHOLE ROLEX WORLD

The showroom will have two private VIP areas hosted within a travertine-decorated reception space, illuminated by a large blown glass chandelier. Sensitive lighting accentuates the beauty of a selection of Rolex watches, which are displayed in refined showcases lined with beige leather and finished with bronze trims.

Every element of the interior design features an elegant Rolex aesthetic and radiates the values of the Rolex crown. Excellence, precision and attention to detail emanate from the careful calibration of colours and patterns in the fittings and furnishings.

The newest addition is part of Laings wider £10million investment in expansion throughout the UK. Laings recently opened its Rolex Authorised Service Centre in Glasgow, with the opening of the new Glasgow flagship store set for later this year. 

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Source: Laings