NAJ News

London jewellery showroom creates a buzz on Bond Street

22 Feb 2019

The London Jewellery Showroom at London Fashion Week welcomed a record number of visitors through its doors on 18 and 19 February as visitors and exhibitors alike hailed the event a resounding success.

The pop-up designer jewellery showroom on Old Bond Street was open for two days during London Fashion Week, and invited luxury and fashion press, buyers and consumers to view and buy the latest collections from a range of fine and fashion jewellery brands in a beautifully created showroom space.

18-02-19 Buyer trying on jewellery by Maria Kotsoni

The London Jewellery Showroom’s partnership with The Sunday Times saw more than 100 Times+ subscribers buy tickets to shop in style at an exclusive late-night champagne private view and shopping event on the Tuesday evening. Speaking on the night, one shopper said: 

I came to the Times+ readers event not really knowing what to expect, but my wife and I were so impressed by the range of unique jewellery on show, the chance to meet the designers and the inspiring talk by Joanna Hardy and Maria Doulton. As a result of the evening, I left significantly poorer and my wife now has a beautiful new jewellery collection.


A series of masterclasses were held throughout the event, including talks from the designers and seminars from jewellery experts including Maria Doulton from The Jewellery Editor, Lisa Levinson from the Diamond Producers Association and BBC Antiques Roadshow jewellery expert Joanna Hardy.

International fine jewellery brands who flew into London to join a selection of the UK’s hottest new fine and fashion jewellery brands included Sarah Zhuang Fine Jewellery from Hong Kong, Jewels of Queensland from Australia, Maria Kotsoni from Cyprus, My Fair Diamond from Antwerp and Sif Jakobs Jewellery from Copenhagen, while award-winning London designer Sian Evans hosted an interactive jewellery design workshop.

Admiring the work of Sian Evans

The Fairtrade Foundation also exhibited a selection of Fairtrade Gold jewellery from brands including Cred Jewellery, Ute Decker, The Rock Hound, and Natalie Perry Jewellery.
David Finlay of The Fairtrade Foundation said:

The London Jewellery Showroom was a huge success for demonstrating that luxury fashion and responsible sourcing can sit side by side. A combination of high-quality talks and the provision of space to some the most cutting-edge ethical jewellers in the UK made this an event not to miss for those that care about people, the planet and exquisite jewellery.

David Finlay, The Fairtrade Foundation

Exhibitor Ian Bone from ethical brand Jewels of Queensland also commented: 

Elegance with Ethics.This event was a fabulous opportunity to reintroduce the marvellous range of ethically-mined, multi-coloured Sapphires, natural Zircon and beautiful Boulder Opal to the United Kingdom. A new generation of UK customers can now have access to the range of traceable gemstones set in Fairtrade Gold through the Jewels of Queensland brand.

Ian Bone, Jewels of Queensland

Also showing at the event was the world’s first ethical diamond brand, My Fair Diamonds. Based on Antwerp, My Fair Diamonds sources diamonds directly from artisanal miners in Sierra Leone for a fair price. Each rough diamond is then cut and polished in Antwerp and laser engraved with the name of the mine that it is sourced from.

NAJ VIP evening

A number of new designer brands were exhibiting for the first time at London Fashion Week, including House of Ava, Anuka Jewellery, Dainty London and Mocielli. Mocielli’s founder, Malgorzata Mozolewska recommended the event to other start up jewellers saying: 

This was a great opportunity to meet press, buyers, other great jewellers and clients in a lovely, supportive atmosphere within a beautiful showroom in Bond Street.

Malgorzata Mozolewska, Mocielli

Event sponsors included the National Association of Jewellers, who hosted a VIP drinks reception on the Monday evening, and Italian prosecco brand Mionetto. Visitors could also make use of a jewellery and watch cleaning station provided by Connoisseurs, or treat themselves to a complimentary blow-dry or make-up between shopping.

The London Jewellery Showroom is hosted by award-winning jewellery specialist agency FACETS. The next event will take place during London Fashion Week in September.

Facets PR