NAJ News

Make the most of Membership Benefits at NAJ’s IJL Stand – one visit just isn’t enough

22 Aug 2019

NAJ has unveiled a busy schedule of activities taking place on its E21 stand at International Jewellery London next week, as well as a unique feature to celebrate the launch of a new mark for Jewellery made in the UK.

As show attendees enter the hall, they will be greeted with NAJ’s open floor stand featuring soft seating, a programme of member benefits in focus and an Austin Mini, signalling the launch of a new scheme to champion British manufacturing.

NAJ IJL What's on

Image: NAJ's programme of events for IJL

The scheme will be officially launched at a talk from NAJ Chief Executive Simon Forrester at 3pm on Monday afternoon in IJL’s Knowledge Hub and work in a similar way to Fairtrade Foundation’s mark for Fairtrade gold. However, instead NAJ will license jewellery manufacturers who meet a certain set of criteria and pay an annual fee to be listed on a register. As part of the scheme, Jewellers will then be able to place the schemes mark on authorised products and include in relevant marketing materials including point of sale displays, websites and business stationary.

NAJ Chief Executive Simon Forrester said of the scheme,

 “Since I joined the industry it’s clear that manufacturers and retailers alike have been crying out for a campaign to get behind – the scheme which will be revealed at IJL provides this in spades. The launch of the scheme is just the start and we want to work with the Jewellers who will join the scheme to share their stories as part of our PR campaign to educate consumers on what the mark means, and why it benefits them.”

On IJL’s opening Sunday, NAJ will start the day by hosting Hand Engraver Esh Amram as the Association publishes the latest Hand Engraving Style Guide, which will be available to view and order through the NAJ Print Shop. Later on the Sunday, members from the NAJ JET Business Network will be on hand to talk about why in their eyes, the ‘JBN’ is one of the Association’s best kept secrets.

Kicking off the Monday’s busy programme will be the Better Business Health Check and Tool Box, where attendees will be able to complete their 10 minute ‘M.O.T.’ and pick up ideas and guidance in order to do ‘Better Business’. The Knowledge hub takes over on Monday afternoon with NAJ’s Jewellery Education Training (JET) profiled alongside a clinic run by apprenticeship partners Interlearn ahead of their talk on Tuesday Morning.

The Prince Kensington

Image: The Prince at West Brompton. The location for the NAJ Live on Monday 2nd September at 6.30pm, supported by IJL and Retail Jeweller

Monday isn’t over when the show is over as NAJ will be moving across to The Prince, West Brompton. The Prince (Bar and Lounge) as seen in Vogue, GQ and The Telegraph is a few hundred yards away from West Brompton station and will place host to an IJL special edition NAJ Live, supported by Retail Jeweller and IJL itself. Attendees at the stylish and fun West London location will enjoy a visual ‘British themed’ garden terrace with plenty of seating, 3 adjoining eateries and celebration after the launch of the new scheme championing British Manufacturing.

Heading into the final day, suppliers of the NAJ Print Shop and Better Business Support Service will be on hand to advise members on how to get the most of each service. The Print Shop will include a live demonstration, and Quest, suppliers of the Better Business Support Service will be able to advise what guidance is available for members Tax, HR, legal and health and safety concerns.

NAJ’s attendance at the show wouldn’t be complete without a competition winner, and Tuesday we’ll find out who had The Jeweller ‘golden ticket’. As part of its IJL special edition of The Jeweller magazine, each magazine is wrapped with a code that can be scanned on the stand throughout the show to enter a free prize draw to win a plush Sage Barista Coffee Machine. All entries will receive a free NAJ ‘VIP’ coffee cup featuring elements of the Institute of Valuers sun blast logo. The cup, that has been manufactured in the UK aims to inspire attendees to think about creating the best Jewellery Journey for themselves and their employees and understand how the Association’s Jewellery Education and Training offer can help.

Download NAJ's IJL What's On