NAJ News

NAJ Competition Winner Revealed

09 Aug 2019

Earlier this year the National Association of Jewellers teamed up with renowned production studio Hanover Saffron to offer one lucky member the chance to win a photography package.

Hanover Saffron are a creative photography agency based in London’s vibrant Clerkenwell, just a hop, skip and jump away from Hatton Garden. Specialising in the jewellery and luxury brand industry, their clientele includes Fabergé, Theo Fennel, Jessica McCormick, Lark & Berry, Swarovski and William & Sons.

We had an influx of entries from long established members and new members, who took the time to customise their online profiles with images and biography descriptions to reflect new collections and services. Aside from being entered into the competition, profile updates are extremely valuable for gaining exposure and reaching your target market.

Agora Jewellery were selected at random, winning the opportunity to work with the team of highly skilled photographers at Hanover Saffron, to produce eight still-life product shots and one 360º photograph (shown below). The origins of Agora Jewellery stem from Latin America where the majority of the jewellery is handmade by skilled artisans.

Adriana Walsh, Director of Agora Jewellery said:

“We are delighted with our jewellery photography and the stunning video by Hannover Saffron.”

Agora Jewellery chose to showcase their bespoke work, selecting exquisite filigree pieces from collections including I Love London and Snowflake. The images beautifully capture the unique and intricate structure of the jewellery.

Silver Filigree Jill Teardrop Earrings, image by Hanover Saffronearrings image

360º product photography is an enhanced method of showcasing products online. It allows viewers to see the product from all sides within the same screen. It is proven to convert e-Commerce site hits into sales more than a flat single image of the product. The Snowflake ring, featured in the 360º image, is delicately crafted by dedicated silver-goldsmiths benefiting from craftsmanship handed down from generation to generation. The image, beautifully depicts the delicacy of filigree work, capturing the light flowing through from every angle.

Necklace agoraFiligree Snowflake Pendant, image by Hanover Saffron

Hanover Saffron offer bespoke design and digital services based on your needs and budget. If you would like to find out more please refer to Hanover Saffron’s Instagram (@hanoversaffron) or if you would like to discuss a project with Hanover Saffron, please call (0)207 404 4302.

Silver Filigree Cocoon Pendant, image by Hanover Saffronnecklace image