NAJ Style Edit 2025

06 Feb 2025

Inspiration for jewellery design can emanate from any direction. It’s often the fashion runways in London, Milan, New York and Paris… but it can also be found on the street. The home-grown talent found annually at Goldsmiths’ Fair is always stimulating, as is an array of stunning gemstones, an art exhibition or travel. There’s a plethora of current trends that show no sign of waning (big cuffs, cosmos-inspo, layering, mixing and matching, ear and hand curation, vintage influences…) but Belinda Morris selects a few other directions that are taking us well into 2025.

(images: Jane Adam, Quaystones, Mikala Djorup)

YELLOW GOLD FINISHES

While silver jewellery may be angling for a comeback, yellow gold is fighting its corner with an emphasis on new, textural finishes.

(images: Buunt, Lebrusan Studio, Pure Jewels)

GLOBAL CRAFT

Call it craftcore if you like, but look out for a growing interest in jewellery-making techniques from a variety of cultures, among them: Spanish filigree, Japanese mokumé gane and such heritage crafts as jadau, gathan and kundan from India.

(images: Georgia Wang, Maria Frantzi, Kate Woods)

PEARL VARIATIONS

Pearls of every description remain as strong as ever, but are particularly attention seeking when used in new and surprising ways.

(images: Daisy Grice, Oushaba, Niin @ La Maison Couture)

NEW AND MIXED MATERIALS

Mixing white and yellow metals aside (still a thing), expect to see a growing number of alternative materials, including ceramics, resin, titanium, aluminium and even discarded e-waste, used alongside precious materials.

(images: Jane Moore, Ventura Fine Jewellery)

BRIGHTS

A trend that speaks for itself. Hot colours used for an entire statement piece, or as accents.

(images: Tomasz Donocik @ La Maison Couture, Misgraceful, Joanne Thompson)

AGE/GENDER FLUIDITY

Anyone can wear anything of course, but some pieces naturally have inclusivity built in – chains, we’re talking about you. And black pearl necklaces, angular/geometric/sculptural pendants, black rhodium plating…

(images: Isabelle Capitaine, Neola, Sonia Cheadle)

LINEAR AND SIMPLE

In sharp contrast to opulent glamour are simple, linear and minimal pieces that nevertheless make a strong statement… but they make it quietly.

(images: Josef Koppmann, Mirri Damer, The Rockhound)

LET THE GEM DO THE TALKING

The fancy cut might be encroaching on the round brilliant’s territory for diamond rings, but coloured gemstones are also making some noise – particularly if the stone and/or its cut makes a statement. Dare to be different!

(images: Giovanni Raspini, Scream Pretty, Amy Findlay)

BOHO… WITH AN EARTHY TWIST

Hammered metals, beads, yarn, ribbons, shells, spiders… give this theme an earthy, natural feel, with sized-up pieces adding a touch of extravagance. 

Source: National Association of Jewellers