NAJ News

New Sourcing Sector at Spring Fair to Bring Global White Label Jewellery to Birmingham

16 Jan 2020

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Visitors to Jewellery & Watch 2020 will have access to a new Spring Fair Hall dedicated to global manufacturers offering white label jewellery, giftware and accessories.

The new Sourcing sector in Hall 18 of NEC, Birmingham - the only one of its kind in the UK market and the first of the season in Europe – is designed to remove the hassle of overseas buying trips from the schedules of busy retailers and buying teams.

First introduced at Autumn Fair 2019, Sourcing will present trend-driven private label products across a range of categories, including jewellery, accessories, homeware, giftware and fashion. Businesses from Europe, Asia, Africa and South America will be participating.

Highlights include jewellery specialists El Joyero and Vanee Jewels from India; accessory suppliers Craft Lalitapur and Felt & Yarn from Nepal; gold and white gold jewellery business, Yiwu Fashen Jewelry Co. Ltd from China; and velvet jewellery box manufacturer Nanheng Industrial Co. Ltd, also from China.

White label products play an important role in the independent jewellery retail sector and we are excited to complement Jewellery & Watch in Hall 1 with the new Sourcing sector in Hall 18.

Kirsty Broere, Jewellery & Watch Event Director

In addition to the exhibition space in Hall 18, buyers will have access to the new Design and Source Stage in Hall 19. This dedicated seminar space will include ‘Sourcing Starter Pack’ sessions to get attendees up-to-speed on buying from Turkey, North Africa, India China and South Asia, as well as varied presentations on corporate social responsibility, sustainable packaging, licensing and trend forecasting.

Jewellery & Watch event director, Kirsty Broere, says: “White label products play an important role in the independent jewellery retail sector and we are excited to complement Jewellery & Watch in Hall 1 with the new Sourcing sector in Hall 18.

“This is a fantastic opportunity for bricks-and-mortar and ecommerce stores to expand their product offering without having to undertake costly international travel. Visitors can pick up the Sourcing Sector Guide at Spring Fair 2020 to navigate the space and find out more about each exhibitor.”

Spring Fair and Jewellery & Watch welcomed more than 50,000 combined visitors in 2019, with buyers from more than 75 countries visiting Jewellery & Watch specifically. Of the visitors to Jewellery & Watch in 2019, 60% were representatives of multiple and independent retail businesses.

Jewellery & Watch is an ideally timed and located platform to get the jewellery buying and business calendar off to a flying start. By focusing on diversification, the customer experience and a new location, Jewellery & Watch will broaden its base of buyers from across the jewellery, gift and lifestyle sectors in 2020.

Jewellery & Watch will take place from February 2-6, 2020 at the NEC, Birmingham.

To secure your free ticket or to find out more, please visit: jewelleryandwatchbirmingham.com.