One Day Fully-Funded Business Growth Course with the Benevolent Society

22 May 2026

Overview:

This one-day, in-person course is designed for participants who have been in business for a minimum of 5 years who are feeling stuck, plateaued or misaligned with their market.

Date: Monday 6th July 2026

Location: Federation House, 10 Vyse Street, Birmingham, B18 6LT

The course is suitable for:

Both business owners and employees, the course provides a structured and supportive environment to step back, reassess, and refocus. Through a combination of practical exercises, expert guidance and peer discussion, participants will gain clarity on their market position and leave with a renewed, actionable plan for growth.

Attendance is open to members of BATF trade associations, including the Surface Engineering Association (SEA), National Association of Jewellers (NAJ) and Giftware Association (GA).

Course delivery:

This course will be delivered by Lucy and Paul, founders of For the Love of the North - an independent retail business established in 2017. As a husband-and-wife team, they have built a successful brand rooted in strong storytelling, clear positioning, and close collaboration with artists and makers.

Lucy and Paul bring valuable, practical experience from growing their business from the ground up. They have been selected to deliver this course due to their hands-on approach, proven ability to develop a distinctive offer, and real-world understanding of what it takes to build and evolve a successful creative business.

Cost:

This course is fully funded by The Benevolent Society's Sahara Desert Trek Bursary, made possible through the generous fundraising efforts of two industry supporters who completed a sponsored trek across the Sahara Desert. Their contribution enables us to deliver meaningful professional development opportunities to support individuals and
businesses within the trade.

Please note that participants will be required to fund their own travel to and from the venue.

How to apply:

Application deadline is Friday 5 th June. Successful applicants will be notified during the week commencing 8th June.

Places on the course are limited to just five participants and will be allocated based on the information provided on the application form and suitability.

Applications can be submitted via the following link.

Apply now

Source: Benevolent Society