Sheffield Assay Office Joins The NAJ

30 Aug 2022

The Sheffield Assay Office is delighted to announce that it has recently become a member of the National Association of Jewellers (NAJ).

We feel that there are many benefits to be gained from joining that we are able to take advantage of as a company, but it also enables us to engage more fully and effectively with the trade as a whole.

We are looking at a number of collaborations with other NAJ members, which will be announced in due course and working with the NAJ team on raising the perception and awareness of the Office.

The NAJ believes that all four UK Assay Offices are fundamental to the trade, and as such, it is running a series of articles on each. It will also be hosting events open to members and non-members over the coming months, starting with The Sheffield Assay Office in November. More details will be revealed in due course.

It is key that, as the four Assay Offices, we raise the awareness of hallmarking and its importance as a form of confidence to the consumer when purchasing their jewellery. To see that the NAJ team is also promoting this as one of its objectives is great to see.

We will also work with the NAJ on the education side of the industry. At Sheffield Assay Office, we have worked closely with Sheffield Hallam University for many years and are involved with the jewellery students in guiding them through each stage and helping where we can. The area of education is a large part of the NAJ initiative to ensure we maintain and grow talent within the industry. It also raises awareness through lower levels of education that our industry offers great potential and that British design and manufacture is always important. We see that as key to ensuring that our industry forms a significant part of our economy and skillset to demonstrate to the world and are keen to promote this where possible.

Ben Massey, the Principal Officer commented,

“We’re delighted to welcome Sheffield Assay Office into the NAJ membership community. The Association’s relationship with UK Assay Offices, both individually and collectively, is something we are looking forward to developing over the next 18 months to really champion hallmarking and associated services.

“The NAJ’s strategy is focused on shaping professional excellence in jewellery businesses and their people, ensuring jewellery retailers, manufacturers and suppliers, valuers and designers are legally compliant, visible and profitable and also encouraging responsible behaviours.”

We are excited about our next steps and look forward to continually updating you on the initiatives and events that Sheffield Assay Office are involved in to keep the industry moving forward.

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Source: Sheffield Assay Office