NAJ News

The Jewellery Cut Live to return during London Fashion Week

11 Dec 2019

The Jewellery Cut

Showcase of contemporary jewels, open to all, to pop up at The Royal Institution in London’s Mayfair on February 16th and 17th, 2020.

The Jewellery Cut Live will return for its fourth season in February with a two-day jewellery show during London Fashion Week that aims to promote independent contemporary jewellery designers, champion the wealth of talent that London has to offer, and open up the often elite world of fine jewels to all. The event, which is free to attend, will take place on the 16th and 17th of February, 2020 at The Royal Institution on Albermarle Street in London’s Mayfair.

The show will feature the work of independent jewellery designers, including UK Jewellery Designer of the Year Julien Riad Sahyoun, Deborah Blyth, Noor Shamma, MyriamSOS, Alexandra Jacoumis, Aria Design, Vanessa Pederzani and more, as well as Baroque Rocks, a curator of vintage gold jewels. Those attending the event will be able to meet the designers, browse the jewellery, plan commissions and buy pieces at the event. There will also be a series of jewellery talks and mini events on throughout the two days, including a late-night shopping event on Monday, 17th February (6pm-9pm). 

SOS-ELOcroped 11  Babylon-model-image

Images: Left to right; Designs by MyriamSOS and Julien Riad Sahyoun.

The Jewellery Cut Live launched in September 2018 and has since been popping up each February and September to coincide with London Fashion Week, and is the only major jewellery event to take place during LFW. The show acts as a hybrid event for the jewellers involved and attracts press, influencers, VIP collectors and retail buyers, as well as being open to the general public. 

General entry to the show is free if tickets are booked in advance through Eventbrite, otherwise they are £10 on the door. Guests can also upgrade to a VIP ticket, which includes a glass of champagne and goody bag, with Early Bird prices from £15 (standard ticket price is £20). New for 2020 is the AAA Pass, which will give guests all the benefits of the VIP ticket as well as complimentary tea and coffee both days as well as access to the otherwise invite-only VIP party and unlimited entry to the event’s series of popular talks, usually priced at £20 each (AAA Pass costs £80 for an Early Bird ticket or £100 standard).

With so much focus on craftsmanship, sustainable shopping and supporting local design talent, The Jewellery Cut Live is the perfect event for conscious shoppers who want to explore the world of fine jewellery in a relaxed, inviting atmosphere.

Rachael Taylor

“After a successful few seasons, we are delighted to announce our return to London Fashion Week in February,” said The Jewellery Cut co-founder Rachael Taylor. “Our move to a larger venue signals the growing interest there is in independent jewellery design right now. With so much focus on craftsmanship, sustainable shopping and supporting local design talent, The Jewellery Cut Live is the perfect event for conscious shoppers who want to explore the world of fine jewellery in a relaxed, inviting atmosphere.

“The Royal Institution is not only a larger venue, which will allow us to accommodate more jewellers and events, it also has a full-scale theatre. We will put this to work to stage our popular series of jewellery talks, which in the past have included speakers such as jewellery artist Wallace Chan, influencer Katerina Perez, BBC Antiques Roadshow’s Joanna Hardy, Liz Olver of Annoushka and Bonhams’ Sophie Law. With the new AAA pass, we’re responding to requests from the real jewellery junkies who want to visit multiple talks over the two days – and we’ve also thrown in some money-can’t-buy extras too.”

Purchase tickets