Member Press Releases

Norwich Jeweller Creates World’s Most Expensive Sudocrem Lid

27 Mar 2019

Any moment now the Duke and Duchess of Sussex will be welcoming a new member into their family – a historic moment and a cause for celebration for the whole country.

Norwich-based, independent family jewellers and NAJ members, Tillett’s, has created the Meghan Sparkle, a diamond- encrusted Sudocrem lid to celebrate the royal birth.

With a price tag of £4,250, the ‘Meghan Sparkle’ is a pavé-set 925 silver lid, hand-engraved with the flags of the United Kingdom and the United States of America, sized to fit a 125g pot of Sudocrem. Capturing the “natural charisma and sparkle of Meghan herself” the lid will be sold with all the proceeds going to the charity Ickle Pickles which provides intensive care equipment for premature babies.

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“We wanted to create something that reflected the sparkling warmth & charm of Meghan’s personality whilst also creating something unique to celebrate the imminent arrival of their baby!” comments Lorraine Tilletts managing director of Tilletts.

It’s brilliant that this bespoke, one-of-a kind diamond Sudocrem lid can also provide valuable help for Ickle Pickles

Alice Bamford, Sudocrem Brand Manager

The solid silver, ‘most expensive nappy cream lid’, has been designed and hand-crafted in the workshop of Tilletts in St Giles Street, which was established in 1908 and is a member of the UK’s foremost jewellery trade body the National Association of Jewellers. The responsibly sourced pavé set diamonds, with a total weight of a minimum of 1.40ct, are set around the edge and on the lip of the lid.

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For those who can’t afford the £4,250 price tag, the good news is that Tilletts can be commissioned to make a Sudocrem lid in sterling silver, engraved with your own baby’s initials for just £1,750. And all the profits from commissions will go to the Ickle Pickles charity!