British Craft Trade Fair to run interactive online show for 2020

08 Jun 2020

Image: Adele Taylor

The British Craft Trade Fair (BCTF) has announced that it will run an online, interactive exhibition for designer-makers who are already signed up for this year’s event.

The online show will be open to registered and approved buyers from 14th–15th June (10.00am – 5.00pm) via the BCTF website, with this year’s BCTF award-winners being announced on Monday 15th June at 5.00pm.

The show arrives alongside an offer for designers to join the NAJ as a designer member and the Created in the UK scheme at the same time.  The next physical edition of BCTF will run as usual at the Yorkshire Event Centre in Harrogate from 11-13th April 2021.

Show organiser, Margeret Bunn, said,

“Like other exhibition organisers, we were forced to cancel this year’s Fair, which under normal circumstances would have been held at The Yorkshire Event Centre in April. Although we were devasted, an immediate decision was made to hold an online exhibition. Since then we have been putting in motion all the elements required to host a fantastic event, whilst continuing to support our community of designer-makers through online channels, with constant social media promotion and through our extensive business Help and Advice
programme.

“The uncertainty around whether scheduled Autumn gift fairs will be able to go ahead means more buyers will source from online initiatives. The timing of the event fits nicely into the Autumn buying period, giving retailers the opportunity to select and order stock for the reopening of their shops and for the Christmas period.”

Image: Ankor Pearl

Margeret adds,

“A lot of exhibitions have been seeking to run online shows but the scale of BCTF and the close-knit nature of our community means we’ve been able to do something that I hope will be quite special. We already have an exceptional online catalogue which constitutes a mini online exhibition and which we’ve been able to build on substantially for the June event.

“Designers who were due to exhibit in April 2020 have already been invited to submit up to 20 new product images and introductory videos to BCTF online, which will be accessible to registered trade buyers from 14-15th June. We are also working on the introduction of fully interactive, live elements, but as these are still in the development phase full details will be announced shortly”.

The online event will be supported by an extensive and interactive new show preview which will be emailed to thousands of buyers ahead of the event.

BCTF 2020 award winners are in the process of being selected by sponsors, The Heart Gallery, Platform Gallery and Pyramid Gallery, who will announce the results on Monday 14th June at 5 pm.

Find out more about BCTF and to register for the event 

Source: British Craft Trade Fair