Getting Staff, Getting Noticed And Getting Business

19 Jul 2022

How do you find the right staff, grow your presence and, ultimately, grow your business? The NAJ is here to help

Despite the considerable challenges facing businesses post-pandemic, there are several evergreen issues companies contend with, no matter the economic and political climate. At last month’s annual NAJ Summit, these perennial concerns dominated the talks at the Retail Jewellers Congress.

Help to Hire

Every business must contend with finding the right staff. As many members are already aware, the NAJ helps with training and retention through the industry-recognised JET courses. Less well known among the membership is the thriving vacancies page on the Association’s website. Getting the position seen by the perfect candidate is the first step in solving your staffing problem.

As a member of the NAJ, you can submit job listings for free. We’ll promote your position on Twitter, LinkedIn, and in the NAJ’s monthly email newsletter, The Loupe, helping you to catch the eye of your next employee.

Good News

As well as supporting and shaping professional excellence for members, as a trade association, we are committed to amplifying the exposure of the membership through our growing social media channels and mailing list.

If you have a news story, the NAJ wants to share it. You might want to reveal a new collection, announce a store opening, share impressive financial results or involvement in a community project. Whatever it might be, we are here to boost our members’ voice and presence.

Those who follow the Association on social media will see we share member press releases daily. Between our social presence and email lists, our membership can reach over 30,000 people, all for free. In recent weeks, we have expanded our email offering with a new weekly short-form communication – Three Minute Thursdays.

This is a bite-sized email of the week’s jewellery news in just three minutes and provides the NAJ with another opportunity to share information from our membership

Your Second Shop Window

30 per cent increase in year-on-year web traffic to the directory as the public looks for businesses they can have confidence in.

As we continue to develop the Find a Jeweller directory, keeping profiles up to date is even more important and beneficial. Logging into their member area dashboard, NAJ members get updated data on how often their profile has appeared in a search. Popular and frequently updated profiles can receive high five-digit search figures, making it a valuable marketing tool for you and your business.

Want to post a job listing or share a press release?

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Source: NAJ/ The Jeweller