Jeweller Support Network


The Jeweller Support Network is united in supporting jewellers during the COVID-19 pandemic

Simon Forrester, NAJ Chief Executive

The COVID-19 or Coronavirus pandemic has hit jewellery business and brands hard. We are here to support you and help you navigate this time.

The purpose of this page is to serve as a hub of information and resources to support your jewellery business as we navigate the coming weeks and months.


What is the Jeweller Support Network?

The Jeweller Support Network is made up of leading industry associations, including the National Association of Jewellers (NAJ), the Diamond Producers AssociationHoulden Jewellers, the Company of Master Jewellers (CMJ), the London Diamond Bourse, the Goldsmiths’ Company, the Goldsmiths’ Centrethe Women’s Jewellery Network, Society of British Jewellers, Incorporation of Goldsmiths and the Responsible Jewellery Council

The following media organisations are also supporting the network; The Jewellery Cut, Retail JewellerProfessional Jeweller and Jewellery Outlook

As a collective, our goal is to support your business, your people and your future during this challenging time through access to relevant resources, links and business insights.

 2020 04 20 JSN logos

Share your Opinions with Us

Have you landed on a successful method of motivating furloughed staff? Perhaps your business is performing well online? Share your stories with the Jeweller Support Network and your peers in the trade.

Share Your Story


Guidance for Jewellers

Read the Latest Industry Advice and Guidelines

Stay abreast of the latest developments from the Government, including updates from the Chancellor of the Exchequer Rishi Sunak in our Coronavirus Advice Series.

Update Link
Coronavirus advice (Part 1) from NAJ View
Coronavirus advice (Part 2) from NAJ View
Coronavirus advice (Part 3) from NAJ View
Coronavirus advice (Part 4) from NAJ View
Coronavirus advice (Part 5) from NAJ View
Coronavirus advice (Part 6) from NAJ View
Coronavirus advice (Part 7) from NAJ View
Coronavirus advice (Part 8) from NAJ View


Social Distancing in for Jewellery Businesses : Guidance

This guidance aims to help NAJ members and supporters with a list of things to think about when deciding how to go along with government advice as well as considerations for the reopening of their Jewellery stores. This is an agile document and so we will keep changing it as more information and ideas come along. We will be updating the document as we receive further feedback from members and HM Government updates (released daily).

Please note:

This is presented in good faith but is for guidance only. The National Association of Jewellers accepts no liability incurred by any member or other person arising as a result of anything set out in or omitted from this document. You are strongly advised to take independent legal or other professional advice on any specific facts or circumstances that concern you. Any recommendations or changes to normal practice should be communicated to your insurance provider without delay.


Title Description Date published Action
Social Distancing in Jewellery Stores: Version 3 Guidance 27 May 2020 Download
Social Distancing in Jewellery Stores: Version 2 Guidance 13 May 2020 Download
Social Distancing in Jewellery Stores: Version 1 Preliminary guidance 5 May 2020 Download
Store Safe poster Members Only 7 May 2020 Download
Social Distancing in Jewellery Suppliers and Manufactuers: Version 1 Guidance 13 May 2020 Download


Guide to Available Resources

This evolving list of available resources across education, business advice and human resources is here for your benefit and the benefit of your employees. Should you wish to add to this list, let us know via email.

Has a source of information given you the clarity you needed? Would you recommend it to others? Share it with us to add to the Jeweller Support Network hub.

Contact us


jewellery design 

Educational Platforms
Provider Course Conditions Cost Link
De Beers Group Diamond Foundation Course NAJ Member (Offer closes 1st May). Free View
Diamond Producers Associaton E Learning Platform Web Registration Free View
NAJ JET Essentials Module x1 Web Registration Free View
NAJ JET Certificate £100 discount for members and £50 discount for non-members (not in conjunction with any other offer) - use 'Jewellers-together' as discount code. Discount View
AnchorCert Current UK Hallmarking Web Registration Free View
GIA Continuing Education Recognition Program GIA Graduate Gemologist or Gemologist Diploma Free View
Educational Material
Provider Resource Conditions Cost Link
Diamond Producers Association Sales and Education Tools N/A Free View
Crafts Council Craft's Magazines 50-year archive Access throughout Apri Free View
Victoria and Albert Museum Explore V&As Jewellery Collection N/A Free View
CIBJO Access to all CIBJO Blue Books N/A Free View
Business and Skills Tools
Provider Resource Conditions Cost Link
The Goldsmiths Centre Online Skills Hub Link member (or Student and Apprentice member) Free View
NAJ  Better Business Toolbox Web Registration  Free View
NAJ Better Business Healthcheck NA Free View
Provider Resource Link
HM Government COVID-19: guidance for employees, employers and businesses View
HM Government Guidance for employees View
HM Government Business closures and stay at home FAQs View
HM Government Extra protection for businesses with ban on evictions for commercial tenants who miss rent payments View
HM Government Social Distancing in the Workplace View
HM Government Support for Business Trading Internationally  
Walpole Supporting British Luxury Businesses View
British Fashion Council COVID-19 Updates View
The Federation of Small Businesses Advice and guidance for small businesses and the self-employed View
Crafts Council Supporting the craft community at this time View
Retail Jeweller Covid-19: Impact, Opinion and Advice View
Webinar Providers
Provider Condition Link
NAJ Free View
Jewellery Outlook Free View
GEM-A   View
CMJ Members only - Free download available View
Helen Dimmick Free View
DPA Free View
CIBJO Free View
Webinar Replays
Topic Provider Saved Location Link
First steps in online sales Louise Lyons Doing Good/Sales & Marketing/ Websites View
Building relationships on social media David Glenwright, JC Social Media Doing Good/ Sales & Marketing/ Social Media View
How to get started on Social Media Cognition with CMJ Doing Good/ Sales & Marketing/ Social Media View
Retail Jeweller's Covid-19 Questionnaire; the headlines Ruth Faulkner Editor, Retail Jeweller NAJ News View
How to become a Gemmologist! Kerry Gregory, Gemmology Rocks Doing right/ People/ Training View
Meet the Creatives: Stephen Webster Stephen Webster London NAJ Meet the Creatives: Stephen Webster View
Precious Materials Insight David Brough, Philip Newman, Jayant Raniga NAJ News View
Understanding Diamonds Helen Dimmick, Industry Consultant Helen Dimmick View
Selling Diamonds Helen Dimmick, Industry Consultant Doing Well/ Sales & Marketing/ Growing your customer base View
Meet the Creatives: Theo Fennell  Theo Fennell  NAJ News View
Sentimental Jewellery, from the antique to the present Sarah Duncan, Chiswick Auctions  Doing Well/ Sales & Marketing/ Storytelling View 
Creating and communicating luxury Liza Urla, Gemologue Doing Well/ Sales & Marketing/ Storytelling View
Apprenticeship Solutions Matthew Elson, Babington Doing Well/ People/ Training and Education View
Workplace wellbeing; mental, physical and cultural Rebecca Day, Day HR Consultants Doing Good/ People/ Mental Wellbeing View
Meet the Creatives: Solange Azagury-Partridge Solange Azagury-Partridge NAJ News View
Building your brand to be relevant in the future Innovare Design Doing Well/ Sales & Marketing/ Storytelling View
Creating a fine jewellery brand Tim Holloway Doing Well/ Sales & Marketing/ Storytelling View
Human Resources
Provider Topic Link
HM Government Check if your employer can use the Coronavirus Job Retention Scheme View
HM Government Claim for your employee’s wages through the Coronavirus Job Retention Scheme View
HM Government Claim a grant through the coronavirus (COVID-19) Self-employment Income Support Scheme View
HM Government Claim for Statutory Sick Pay View
HM Government Coronavirus Job Retention Scheme View
City Mental Health Alliance Managing remote teams in challenging times View
Mind Coronavirus and your wellbeing View
Financial Support
Provider Fund/ Grant Link
HM Government Claim a grant through the coronavirus (COVID-19) Self-employment Income Support Scheme View
Benevolent Society General View
British Fashion Council BFC Foundation Covid crisis fund View
British Business Bank The Coronavirus Business Interruption Loan Scheme (CBILS) is now available through participating lenders View
HM Government Financial support for businesses during coronavirus  View
HM Government Small Business Grant Funding View
HM Government Coronavirus Large Business Interruption Loan Scheme View
Bank of England Covid Corporate Financing Facility (CCFF): information for those seeking to participate in the scheme View
Responsible Jewellery Council Open Letter – Extension of deadlines and Covid-19 provisions View
Facebook Small Business Grants programme View
Deloitte A summary of the latest funding initiatives made available for businesses View
CMJ Retrospective rebate payment brought forward to members View
Ocean Outdoor The Ocean SME Support Fund (West Midlands Businesses) View
The Goldsmiths' Company COVID-19 Fund View
Taxes & VAT
Provider Topic Link
HM Government Business Rates Relief for Retail, Hospitality and Leisure  View
Bank of England The Covid Corporate Financing Facility (CCFF) View
HM Government VAT Deferral View
HM Government Deferral of Self-Assessment payment View
HM Government Support for Businesses Paying Tax  View
HM Government 3-month extension period to file accounts during COVID-19 View
Provider Scheme Link
NAJ SaferGems View
NAJ SecurityWise View
National Cyber Security Centre Home working: preparing your organisation and staff View
T.H. March Coronavirus (COVID-19) General Insurance Guidance View
Provider Description Link
Women's Jewellery Network Creating Community Connections View
NAJ Digital Coffee (or tea!) break; every Monday and Wednesday from 11am until midday View
The Goldsmiths' Centre UK’s leading charity for the professional training of goldsmiths View
The Goldsmiths' Company Sharing Goldsmiths Stories View
The Society of British Jewellers Bringing the talent and creativity of Jewellery Makers and Designers to you View
CMJ Virtual Growth & Learning Network  View
Provider Description Link
GIA Gemkids – Gemmology education platform for Children View
Roger Dery Gem Design Fun with Gems for Kids Resource Packets View
Diamond Doodles Quarantine Coloring Club Free Coloring Pages View
Provider Description Link
Idex Free access to the diamond exchange for new registrants until 31st August View

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