Better Business at The Summit



Date and location: Sunday 12th and Monday 13th June, De Vere Staverton Park Estate, as part of the NAJ Summit

The Association's Better Business guide promotes profitable, responsible and sustainable business practices for all members, including suppliers, manufacturers, designers, retailers and valuers.

The idea behind Better Business is to support you, your business and your employees become aware of new ideas and actions to do 'better business', and the series of Better Business seminars taking place at the Summit (listed below) aim to address useful and practical topics from expert speakers in the Jewellery industry and individuals and businesses delivering 'better business' practice in associated industries under the key functions of people, planning, sales and marketing, product, money and operations.

 Book yout ticket to the Better Business Seminars

Better Business Programme

Sunday 12th September
Session; People and planning

Audience: Operations and Store Managers in Suppliers and Retailers

Case study; Incentivising your team, rewarding success and improving retention
Cheryl Thallon, Managing Director. Veridian Nutrition

Cheryl Thallon bio 20 x 15Cheryl Thallon is MD and founder of ethical nutritional supplements company Viridian Nutrition, a British family owned company, in Daventry, Northamptonshire. The company has 200+ range of award-winning vitamins, minerals, herbs, amino acids, nutritional oils, tinctures and balms.

Viridian Nutrition is founded on the principles of Purity, the Environment and Charity. It is committed to clean label, using 100% active ingredients, non-GM, non-irradiated, green business practices and is against animal testing.

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Workplace wellbeing; mental, physical and cultural
Rebecca Day, Managing Director, Rebecca Day Consultant

Rebecca Day is a senior HR leader, and has both UK and global experience gained in retail industries from point-of-sale/service through to manufacturing and supply chain. Rebecca's experience has spanned 32 brands, international territories, diverse consumer demographics and multiple distribution channels for brands such as Jo Malone London, MAC and Estée Lauder. 

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Apprenticeships in the Jewellery Industry
Marie Garnett, Head of Education, NAJ with representatives from Interlearn and Estio

Marie Garnett 20 x 15

NAJ's Head of Education Marie Garnett will host a session that explores the variety of apprenticeship routes available for jewellery businesses. Supported by colleagues from Interlearn (TBC) and Babington (TBC), the session will explore the requirements of employers, but also uncover the route apprenticeships entail enabling knowledge, skills and abilities to come through and NAJ member businesses to prosper.

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Session; Sales and Marketing

Audience: Marketing and Managing Director roles in Suppliers, Manufacturers and Designers

The Art of Storytelling in the Jewellery industry
Sarah Jordan, Founder, The William Agency

Sarah jordan 20 x 15Sarah started her career working on digital titles at Hearst Magazines UK before moving on to become the editor of B2B magazine, Professional Jeweller. Since going freelance in 2015, Sarah has developed an impressive client base, from retail businesses and corporate entities to luxury brands and magazines.

Sarah founded her own copywriting, PR and marketing agency, The William Agency, in 2016 to offer professional services targeted at jewellery retailers, jewellery brands, suppliers and manufacturers. She specialises in content marketing, PR, social media marketing, search engine optimisation, web development and communication strategy. She has worked at a national and international level on big campaigns and one-off copywriting projects, providing flexible services for clients with a range of needs, budgets and marketing experience.

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Long live events! How to get the most out of trade, networking and VIP events
Andrew Martyniuk and Rachael Taylor

TJC 20 x 15

Rachael  Taylor  is  a  freelance  jewellery  journalist  and  regular  contributor  to  a  wealth  of  titles  across  the  globe,  including  The  Financial  Times, Conde Nast, Retail  Jeweller and Rapaport.  She is also trends ambassador of the Women’s  Jewellery  Network and a judge at the UK Jewellery Awards and the Goldsmiths’ Craft & Design Council Awards.

Rachael is also the co-founder of The Jewellery Cut, a platform that supports and promotes independent jewellery designers through engaging editorial, sparkling social posts and live events, including a bi-annual jewellery showcase during London Fashion Week. Since its launch, The Jewellery Cut has been named as one of the top six jewellery Instagram accounts to follow by The New York Times, has been selected to be part of the Mayor of London’s business growth scheme London & Partners, and was shortlisted for awards at the UK Jewellery Awards 2019 and NAJ Awards 2019.

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Influencers and brand promotion in luxury industries
Gordon Glenister, Global Head of Influencer Marketing, BCMA
gordan glen 20 x 15

Gordon Glenister is the global head of the influencer marketing at the Branded Content Marketing Association (Influence) a newly formed division to represent the interests of influencers and influencer platforms. Influencer marketing is the fastest growing advertising medium in the world and worth close to $10bn and when leading brands like Estee Lauder allocate 75% of their ad budget to influencer marketing that sends a clear message to the effectiveness and the importance they place on it. 

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Using Social Media to appeal to end consumers, and build credibility amongst retailers
Kristian Downer, Dow Social


Making the most of your Profile with The NAJ
Ben Massey, Director of Marketing, NAJ

Ben 20 x 15

Ben is the NAJ's Chief Marketing Officer and leads the organisations Marketing and Communications team. Together the team works with other areas of the organisation to engage members in benefits and services, develop new products for members and supporters, and drive the voice of the association both into the sector and the outside world.

Outside of work Ben enjoys being active and can be found either riding his bike, playing football or running around his garden chasing his young family.

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The Power of Video Production; what to do and how to do it
Laura Watkins, Head of Operations, We Believe Media

Laura Watkins 15

WeBelieve Media has worked in the video industry for over 25 years combined with a client portfolio including Argos, AO.COM, Amazon, E-Bay and next to name a few. When planning traditional marketing campaigns, return on investment is one of the key things to consider. Planning a marketing video is no different. It is widely reported that visual content makes information easier for consumers to digest and remember, Incorporating video into your marketing plan gives you another angle to spread your message and see a return for your efforts.

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Join the e-Volution, 'Word(press) up and shopify till you drop. Web ecommerce success stories
Amad Tababa, Digital Director, Champions UK


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Monday 13th September

Session: Product and Procurement

Audience: Senior roles in Suppliers and Designers

Materials Insight; What's the outlook like for precious metals and gemstone markets
David Brough, Founder, Jewellery Outlook with:

  • Harriet Kelsall, Founder, Harriet Kelsall Bespoke Jewellery
  • Phillip Newman, Editor, Metals Focus Magazine
  • Jayant Raniga, Owner, Pure Jewels

David Brough is Co-Founder and Editor of digital magazine Jewellery Outlook, and contributes to jewellery and diamond media including Rapaport, the UK's Retail Jeweller and The Jeweller magazines, NAJ online, and Turkey's Gold Book Magazine. David is the Precious Metals and Gems Editor of International Jewellery London (IJL) and has written gold and diamond market columns for the IJL and Jewellery & Watch websites, and The Jeweller magazine.

Harriet Kelsall is one of the most respected bespoke designers and business trailblazers working in the UK jewellery industry. She is the 2016 HSBC Forward Ladies “Retail Business Woman of the Year”, Everywoman’s “Retail Woman of the Year” in 2011, one of the IoD Director Magazine’s six “Women who have most changed the business world” in 2014 and is a Freeman of the Worshipful Company of Goldsmiths and of the City of London.  She is the chair of the National Association of Jewellers and a non executive director for the Responsible Jewellery Council and the British Hallmarking Council.

Philip Newman is a founding partner of Metals Focus and has over 25 years of experience. Prior to this Philip was Research Director at GFMS, where he spent 19 years and was a key contributor and project manager of the silver, gold and PGM surveys, research reports and consultancy projects. Philip is a regular speaker at international events, including the LBMA, IPMI and Denver Gold Forum conferences. Philip holds a BSc (Hons) Economics from the University of Surrey.

Jayant Raniga is a jewellery retailer born and educated in London and has always had a passion for the gold industry. Jayant is the third generation of his family’s London-based jewellery business after a successful career in corporate banking. He is responsible for the omnichannel growth of his company PureJewels, which was originally established in 1950 in Nairobi by Bhanji Gokaldas and in London since 1975. PureJewels is recognised for its meaningful and cutting-edge designs in fine jewellery. Its destination store inspires jewellery purchases through storytelling and great customer experience. Jayant’s ambition is to create a British luxury brand with deep Eastern roots.

Application of Luxury Brand to Jewellery Products
David Kellie, Chief Executive, Diamond Producers Association

David Kellie DPA CompressedDavid has over 30 years’ experience in marketing strong consumer brands around world. David joined the Diamond Producers Association from the Watches of Switzerland Group where he oversaw the marketing launch of the UK’s largest luxury timepiece retailer in to the US.

Prior to that, he spent 15 years with Ralph Lauren initially in Geneva and then in New York where he led the global marketing and advertising teams across the full portfolio of brands and business. David joined the DPA in December 2019 and is based in New York.


Session: Money and Operations

Audience: Senior roles in Suppliers and Designers



 Book yout ticket to the Better Business Seminars


The Venue

Surrounded by 150 acres of peaceful parkland the De Vere Staverton Estate is a stylish and contemporary retreat in the heart of the Northamptonshire countryside, boasting a leisure club, spa and PGA European-tour standard 18-hole golf course on site. The venue also presents itself as convenient to reach, with easy access from the M1, Birmingham Airport and West Coast Mainline, with a journey from London Euston to the venue taking just over 60 minutes.

 open areas at Stevrton

Discounted rooms on check out

To secure your room at the De Vere Staverton Park, please call 01327 220676 to book and quote the NAJ Summit as the event you are attending. Rooms are to be settled on check out and are charged at a preferential rate of £89 per night using a code which you will recieve on attendance at the event.

Use of Spa and Golf facilities

Attendees at the Summit are welcome to make use of the onsite facilities including the on site Beauty salon, Maddison Peach, gym fully equipped with cardiovascular and resistance training equipment, as well as a heated swimming pool, sauna and spa pool.  Staverton Park also boasts a mature 18-hole Championship Golf Course, set in 150 acres od parkland, which is discounted to £40 per person for Summit attendees.

bar and coffee lounge at Staverton