NAJ reveals Designer offer for those who can ‘Create in the UK’

09 Jun 2020

The National Association of Jewellers has announced a joining offer for all new designer members who also join the Association's Created in the UK scheme at the same time.

To support the ‘buy British’ message as the UK jewellery industry re-emerges from lockdown, the NAJ is waiving the £50 application fee for all new ‘Created in the UK’ designer applications received during June 2020.

Revealed in the lead up to the British Craft Trade Fair’s online show where the NAJ is supporting the jewellery award. The award will be judged by The Jeweller editor Belinda Morris and NAJ industry Ambassador Lindsey Straughton.

To qualify for the offer, Designers must join as a member of the NAJ and the Created in the UK scheme at the same time, costing just £300 + VAT for the remainder of 2020.

Designer Membership

Lindsey Straughton, NAJ Industry Ambassador said,

“The industry is now starting to take action, opening up in England from next week and in other areas soon after. We’ve learned that throughout the lockdown period those who can Create in the UK have continued to do so; designing, making and selling to consumers stimulated to buy jewellery.

“Birthdays, celebrations and sentiments continue – but now with even more focus on British made goods. This offer is directly to support the designers who can ‘create in the UK’, to join an industry led scheme and share the British made message far and wide.”

The Association has been particularly engaged with designers, as well as its supplier, retailer and valuer members with more than 2000 registrations received for its series of Better Business Webinars covering topics from Sentimental Jewellery to Social media.

What's included?

Designer membership with the NAJ includes a popular range of member benefits (to all), which includes the following, which are popular amongst designer members:

• Essential Copywatch design deposit scheme to ensure your designs are protected
• Design contracts prepared by leading Intellectual Property lawyers, Royds Withy King
• Web profile on the NAJ ‘Find a Jeweller’ website, for Public and Trade search.
• Subscription to the Jeweller magazine, receiving all seasonal issues in glorious print
• Use of the NAJ member logo to demonstrate honesty, integrity, and professionalism – and that you’re part of the UK jewellery community
• Free complaint mediation services between consumer and member
• Access to the Better Business toolbox and associated events
• 24 hour, 7 days a week access to tax and legal support delivered through the NAJ’s Better Business Support Service

More benefits

And, as a member of the Created in the UK scheme Designers can mark jewellery they design and make as well as use the Created in the UK point of sale collateral across digital and traditional formats.

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Source: The National Association of Jewellers